Quick Facts
- Shoppers navigating Ukrainian e-commerce
- Budget-conscious buyers seeking price comparisons
- Those seeking reliable local alternatives to international retailers
- Rozetka is the most reliable platform with 45M+ monthly visits and robust logistics
- Lamoda suspended all Ukraine operations since February 2022 - avoid it
- Aukro closed in 2016 - use OLX for classifieds and second-hand goods instead
- Comfy has 117 physical stores enabling click-and-collect to avoid courier delays
Start with Rozetka for reliability and wide selection. Use Price.ua to compare prices, OLX for second-hand deals, and Comfy for electronics with in-store pickup options. Avoid Lamoda and Aukro as both are no longer operational in Ukraine.
Ukraine’s e-commerce market is resilient, fast, and occasionally confusing for the uninitiated. While the logistics systems have adapted remarkably well to current realities, the list of key players has shifted dramatically.
Some giants have fallen, while others have expanded their physical footprint to ensuring you get your goods even during power outages. We have audited the market to bring you the reality of the 6 most talked about platformsincluding the ones you need to avoid.
The Reality of Ukrainian E-Commerce: Top 6 Sites Analyzed
Rozetka
Rozetka remains the undisputed king of Ukrainian retail. Think of it as the local answer to Amazon. As of late 2025, it commands the second highest traffic in the country with over 45 million visits, outperformed only by classifieds giant OLX.
The Verdict: If you need reliability, start here. Whether you are buying generators, electronics, or pet food, Rozetka’s logistics network is the most robust in the country. They operate as both a direct retailer and a marketplace for third-party sellers, so always check if the seller is “Rozetka” or a partner to understand your shipping terms.
Prom.ua
Prom.ua is a massive aggregator, not a single store. By the start of 2025, the platform hosted over 130 million products from approximately 60,000 sellers. It attracts roughly 33 to 52 million visitors monthly, making it a critical hub for small businesses.
Editor’s Note on Electronics: While you can find everything from industrial combines to toothbrushes here, be careful with high-end tech. Unlike authorized resellers (like iSpace or official distributors), many Apple products on Prom come with “shop warranties” rather than official Apple coverage. It is a great place for deals, but verify the seller’s rating before buying expensive hardware.
Aukro (Closed – Use OLX)
If you are looking for Aukro, you are looking at a ghost. The site was officially closed back in 2016, and its sellers were migrated to platforms like Prom and Bigl.ua.
Where to go instead: For the auction style or classifieds experience today, OLX.ua is the market leader with nearly 53 million visits as of late 2025. It is the primary destination for second-hand goods, direct p2p sales, and local bargains.
Price.ua
There is a common misconception that Price.ua is a clothing store. It is not. It is a price comparison engine (aggregator). It doesn’t hold inventory; it helps you find who is selling a specific item for the cheapest price.
If you are budget conscious, this tool is excellent for:
- Comparing specs across different retailers.
- Tracking price drops on electronics and appliances.
- Redirecting you to the actual store to complete the purchase.
Comfy
When it comes to official electronics and home appliances, Comfy is a heavyweight champion. Unlike pure online players, Comfy maintains a massive physical presence.
As of December 2025, the chain has expanded to 117 stores across 23 regions, with recent openings in cities like Mukachevo. This physical network is crucial for “Click and Collect” servicesallowing you to order online and pick up in store immediately, avoiding courier delays.
If you are looking for alternatives in the region, checking the best online shopping sites in Georgia can offer perspective on how neighboring markets are handling tech retail.
Lamoda (Suspended Operations)
Warning: You should no longer rely on Lamoda in Ukraine. Following the full scale invasion, Lamoda suspended all operations and order processing in Ukraine as of February 24, 2022. While the brand continues to operate in other markets, it is effectively a dead link for Ukrainian shoppers right now.
The Alternative? The exit of international giants has sparked a boom in local production. We strongly recommend shifting your focus to the best Ukrainian fashion brands that are currently manufacturing and shipping high-quality apparel domestically.
For those interested in how other European fashion platforms are evolving, you can read our Zalando guide, though keep in mind that direct delivery options to Ukraine vary by retailer.
