Quick Facts
The largest online store in Bulgaria is eMag, which sells everything from clothes to electronics and home appliances. For electronics, Technomarket, Technopolis and Zora are the main chains. Bazar and Mania cover second-hand goods.
The stores below are grouped by what they sell. Before you order, check the delivery cost, the delivery area and the return terms at checkout.
General online stores in Bulgaria
eMag
eMAG is the largest online shop in Bulgaria. It sells many categories of products, from clothes to electronics and home appliances, and is known for its wide selection and competitive prices.
Pazaruvaj
Pazaruvaj is a well-known Bulgarian price and product comparison site. It lists offers from many online shops, so you can compare prices before you buy from the shop you choose.
Food delivery services
DelivMe
DelivMe is a delivery service with a website and a mobile app. Once you enter your address, it shows the restaurants you can order from and lets you choose a delivery time. You can choose instant delivery, or pick-up or delivery at a later time. Check the delivery cost at checkout.
Glovo
Glovo is a delivery app that links customers with local businesses and couriers. It works in Sofia and in many other cities around the world. Check which areas and stores it covers for your address.
Electronics stores
Technomarket
Technomarket is a Sofia-based retailer of consumer electronics, home office items, computers and entertainment. Its categories include TV and audio, photo and video, IT, communications, air conditioners, and large and small appliances. It carries many well-known brands, among them Samsung, Sony, Philips, LG and Panasonic, and has its own brand, NEO.
Technopolis
Technopolis is a hypermarket chain for home appliances, office equipment and information technology, with shops in Sofia and other Bulgarian cities. The shops let you handle and compare the devices before you buy.
It sells TVs, video and audio, computers, home cinema, HI-FI systems and other home entertainment devices, in a wide range from basic models to large screens.
Zora
Zora is a Bulgarian-owned company and a popular name in home and consumer appliances. It has shops across Bulgaria and an online store, and it aims to offer a wide choice and instalment payment options. Its brands include Crown, Finlux, Ayko and X-Tremer.
Second-hand online stores
Bazar
Bazar is a large classifieds marketplace with many categories. It lists used furniture, gadgets and books, as well as used cars, pre-loved clothing, children and baby items, and job offers. You need an account to place an order, and you can contact the seller by message or phone with questions.
Mania
Mania is a franchise network of second-hand clothing shops in Bulgaria and Greece, and it runs this online shop. It sells pre-loved clothes in its shops and on its website, which can currently be used only within Bulgaria. The website offers promo coupons and special hours. Delivery is by Speedy to an office or an address; check the delivery terms at checkout.
Online groceries
Farmhopping
Farmhopping is a web platform for environmentally conscious farmers and producers. It lets you support small farms around the world and receive farm-fresh products in return. The farms run their own profiles and set their own bundles and prices, so check each farm’s details before you order.
Bredas
Bredas lets customers buy directly from two farms that sell under the Bredas brand, with a focus on quality meat. The cattle farm near Petrich keeps Bulgarian Brown cattle as well as Aberdeen Angus and Galloway, which graze in the Rila Mountains for most of the year. Bredas also has its own pig farm and meat processing plant, and produces dairy products.
Clothing stores
Jeni Style Fashion House
Jeni Style is a Bulgarian luxury womenswear brand focused on timeless designs. It began when its founder, Evgenia Jivkova, started knitting pullovers by hand and turned it into a business. The brand has grown into a designer label of handmade products that also sells abroad, including in Italy, Japan and Austria.
Besides its ready-to-wear for women, the company makes uniforms for businesses such as banks, airlines and hotels. Its design is known for minimalist, monochrome shapes suited to everyday wear.
Knapp
Knapp makes made-to-measure womenswear inspired by the fashion of the 1950s, with clean outlines and geometric patterns. Its collections are built around a theme each season, and the tailors work in Sofia.
If you like a model, you can book an appointment at the boutique in Sofia to try it on. After the fabric and samples are reviewed, production starts, and you are invited to as many fittings as you need to get the right fit.
Mohito
Mohito is an online shop for women’s clothes at affordable prices.
Store links checked in October 2026.
