Quick Facts
- Belgian online shoppers
- Expats in Flanders and Wallonia
- Home decor enthusiasts seeking affordable furniture
- H&M membership gives free delivery on orders over €50 and free returns (non-members pay €1.95 for returns)
- Official Belgian Winter Sales (Wintersolden) legally begin January 3, 2026 due to Sperperiode laws
- H&M Home offers full furniture catalog online that's unavailable in most physical stores
- Site operates in Dutch and French with delivery via Bpost, Budbee lockers, or Mondial Relay
Essential guide for Belgian H&M shoppers—sign up for free membership to unlock free returns and delivery benefits, and wait for official Solden dates to maximize savings on winter deals.
Shopping at H&M Belgium isn’t just about grabbing a basic tee on the Meir or Nieuwstraat anymore. The digital storefront has evolved into a massive hub for exclusive inventory, including the full H&M Home furniture catalog that you often can’t fit into a physical shopping bag.
However, the Belgian market has specific quirksfrom strict “Solden” (sales) laws to unique shipping partners like Bpost and Budbee. If you are browsing from Brussels, Antwerp, or anywhere in Flanders and Wallonia, this guide breaks down exactly how to navigate the site, ensure the right fit, and arguably most importantly: how to avoid paying for returns.
Locating H&M Stores in Belgium
Contrary to outdated information you might find online, H&M Belgium does not operate in Swiss cities like Zurich or Bern. Instead, you will find major flagship stores in every key Belgian city. The most prominent locations include:
- Brussels: Nieuwstraat 80
- Antwerp: Meir 89-97
- Ghent: Veldstraat 23-27
- Bruges: Steenstraat 80
For a complete list of openings hours and locations near you, always check the official Store Search page.
The H&M Belgium Size Guide
Sizing can be the biggest friction point in online shopping. H&M Belgium uses standard European (EUR) sizing. Below are the specific measurements to ensure your order fits, saving you the €1.95 return fee charged to non members.
Women’s Sizing (EUR Standard)
| EUR Size | 34 (XS) | 36 (S) | 38 (S/M) | 40 (M) | 42 (M/L) | 44 (L) | 46 (XL) | 48 (XL) |
| Chest (cm) | 82 | 86 | 90 | 94 | 98 | 104 | 110 | 116 |
| Waist (cm) | 64 | 68 | 72 | 76 | 80 | 86 | 92 | 98 |
| Hip (cm) | 90 | 94 | 98 | 102 | 106 | 112 | 118 | 124 |
Women’s Plus Size
| EUR Size | 44 | 46 | 48 | 50 | 52 | 54 | 56 | 58 |
| Chest (cm) | 108 | 114 | 120 | 126 | 132 | 138 | 144 | 150 |
| Waist (cm) | 90 | 96 | 102 | 108 | 114 | 120 | 126 | 132 |
Men’s Sizing
Men’s sizing at H&M is generally consistent with other major European retailers like Zalando.
| Size | S | M | L | XL | XXL |
| EUR Conf. | 48 | 50 | 52 | 54-56 | 58 |
| Chest (cm) | 96 | 100 | 104 | 112 | 116 |
| Waist (cm) | 86 | 90 | 94 | 102 | 106 |
Children’s Sizing (By Height/Age)
H&M sizes children primarily by height in centimeters.
| Age (Approx) | Height (cm) / Size | Chest (cm) |
| 2-3 Years | 98 | 54 |
| 4-5 Years | 110 | 58 |
| 6-7 Years | 122 | 63 |
| 8-9 Years | 134 | 68 |
| 10-11 Years | 146 | 74.5 |
| 12-13 Years | 158 | 82 |
| 14+ Years | 170 | 90 |
How to Order: Navigating the Belgian Site
The H&M Belgium online shop operates in two languages: Dutch and French. The interface is intuitive, but make sure you are clicking the right buttons to avoid confusion at checkout.
- Select Your Language: Choose between NL (Dutch) or FR (French) at the top of the homepage.
- Add to Cart: Once you find your item, click “Toevoegen” (Dutch) or “Ajouter” (French). Ignore older guides that reference German terms like “EINKAUFSTASCHE”; these do not apply to the Belgian store.
- Checkout: Proceed to your “Winkelmandje” (Shopping bag).
- Membership Tip: Before paying, log in. Standard delivery costs €3.99, but it is free for members on orders over €50. More importantly, returns are free for members, whereas guests are charged €1.95.
- Delivery: Enter your Belgian address. You can choose home delivery via Bpost or pickup via Budbee lockers or Mondial Relay points.
Discounts and The “Solden” Calendar
Understanding the Belgian retail calendar is crucial for saving money. As of late December 2025, H&M is running “Winter Deals” with discounts between 50% and 80%. However, due to Belgian “Sperperiode” (waiting period) laws, the official state regulated Wintersolden (Winter Sales) do not legally begin until January 3, 2026.
If you are looking for vintage treasures rather than new sales, you might want to check our guide to Flea Markets in Netherlands for nearby options.
H&M Home Belgium: A Hidden Gem
One of the strongest arguments for shopping online versus in store is H&M Home. While few physical stores carry the full range, the Belgian online shop stocks heavy furniture pieces including the Lenny Armchair and various lighting fixtures.
It acts as a stylish, affordable alternative to other major design retailers. For comparison on pricing and style in the region, you can look at the Top 10 Online Furniture Stores in France.
- Best Buys: Linen bedding, large area rugs, and statement lighting (Artis Ceiling Lamps).
- Availability: Full catalog available for delivery across Belgium.
Customer Service Contacts
If an order goes missing or you have a payment issue, use the verified local contact details below. The number is free to call from Belgian landlines and mobiles.
Phone: 0800 26 880 (Freephone)
Hours: Monday – Friday: 08:00 – 21:00 / Saturday – Sunday: 09:00 – 17:00
