Quick Facts
- Inclusive size shoppers (XXS-4XL)
- Luxury lingerie seekers
- Budget-conscious shoppers seeking quality
- Always measure yourself before buying - sizes vary wildly between brands
- Savage X Fenty VIP membership charges $59.95/month unless you skip between 1st-5th
- Journelle offers bra sizes from 30-40 bands and A-G cups with realistic underwear sizing to XXL
- Bluebella offers Agent Provocateur aesthetics at $34-$85 price points
For inclusive sizing choose Savage X Fenty (manage the membership carefully) or Journelle for luxury; Bluebella delivers high-end looks on a budget while Cosabella excels at colorful European craftsmanship for DD+ cups.
Most online lingerie shopping feels like a gamble. You are often betting against deceptive lighting, inconsistent sizing charts, and return policies that seem designed to make you give up. Yet, the days of relying solely on mall department stores are over.
To build a wardrobe that actually fits, you need to know which brands prioritize construction over marketing. We have analyzed the market to bring you a curated list of stores that balance price, quality, and inclusivity. Whether you are looking for European luxury or reliable everyday basics, here is where you should be spending your money.
The Curated Edit: Best Lingerie Stores Online
The Editor’s Rule: Before you click buy, measure yourself. Do not guess. Your size varies wildly between a brand like Skims and a European house like Cosabella. We have broken these down by their specific strengths so you can skip the noise.
Free People
Best For: The Boho Aesthetic
Free People is the go-to for “unstructured” lingerie. If you hate underwire and padding, their bralettes are unrivaled. They specialize in the “peekaboo” lookstraps and lace meant to be seen under a loose tank top. While the sizing isn’t the most technical, the comfort level is high for smaller to mid sized busts.
Insider Tip: Focus on their “Intimately Free People” line for soft cup bras and high waisted briefs that double as loungewear. The color palette is usually vast, moving from muted earth tones to vibrant seasonal pops.
Journelle
Best For: Multi Brand Luxury
Think of Journelle as the curator for the grown up lingerie drawer. They carry high-end heavyweights, but their in-house collection is the real hidden gem. The Journelle Collection offers excellent construction with bra sizes ranging from 30 to 40 bands and A to G cups. Unlike fast fashion sites, their house brand underwear sizing is realistic, extending up to XXL.
This is where you shop when you want silk pajamas or a bridal set that feels substantial. It is pricey, but the cost per-wear value is high because these fabrics last.
Savage X Fenty
Best For: Unapologetic Inclusivity
Rihanna’s brand didn’t just disrupt the market; it exposed how lazy other brands were regarding sizing. Savage X Fenty offers sizes from XXS to 4XL and bras up to size 46H. The designs are bold, colorful, and often incredibly sexy.
The Practitioner’s Warning: Read the fine print. Savage X Fenty operates on a VIP membership model. To get the advertised low prices, you sign up for a membership that charges you $59.95 per month. You get this money back as store credit, but you must log in between the 1st and the 5th of the month to “Skip” the charge. If you have the discipline to manage the account, the deals are unbeatable.
Cosabella
Best For: Color and Craftsmanship
Cosabella merges Italian design flair with Swiss precision (following their acquisition by the Calida Group). They are famous for their “Never Say Never” lace, which is incredibly durable and soft. If you are tired of beige and black, Cosabella is your antidotethey often release their best sellers in dozens of vibrant shades.
They are particularly strong in the “Curvy” sizing department, offering wire free bralettes that actually support DD+ cups without digging into your shoulders. If you appreciate European quality, you might also want to explore shopping sites in Germany and other European hubs for similar craftsmanship.
Best For Plus Size & Full Bust
Finding extensive size ranges used to be a hunt. Now, it is the baseline requirement for any serious brand.
Bluebella
Best For: Expensive Aesthetics on a Budget
If you love the look of Agent Provocateur but don’t want to spend your rent money on a bra, Bluebella is the solution. Based in the UK, they specialize in strappy, architectural lingerie that looks editorial.
The price point is the sweet spot: most bras sit between $34 and $64, with some premium lines reaching $85. They don’t just scale up small designs; they engineer them for larger busts, offering bands up to 40 and cups up to G (US/UK). It is modern, aggressive, and highly fashionable.
Adore Me
Best For: Convenience and Sets
Adore Me was one of the first to democratize inclusive sizing online, offering bands from 30 to 46 and cups A through I. They operate heavily on a “set” mentalitymatching bra and panty combos that take the guesswork out of styling.
Similar to Savage X Fenty, Adore Me pushes a VIP membership. The fee is $39.95 per month, which converts to store credit if you don’t skip the month. It’s a great model if you refresh your drawer frequently, but requires account management. If you are new to online subscriptions, always check reviews on sites like Interconnect Shop to understand how digital storefronts operate.
Love Vera
Best For: Community and Representation
Love Vera is a standout Black owned brand that puts inclusivity at the center of its business model, not just its marketing. Founders Vera Moore and Nate Johnson have built a brand that celebrates curves with designs that are both romantic and edgy.
They are an excellent source for “nude” tones that actually match darker skin tonesa massive gap in the industry that they are helping to close. If you are interested in supporting diverse fashion ecosystems, you should also check out our guide on Ukrainian fashion brands that are making waves globally.
Best Value & Everyday Lingerie
Cheap doesn’t have to mean disposable. These brands offer high durability for the price.
Intimissimi
Best For: Silk and Sophistication
Intimissimi brings Italian sensibility to the mass market. While they have plenty of lace, their superpower is silk and modal basics. If you need a bra that disappears under a T shirt but still feels luxurious, this is the place. It is a step up from mall brands without the boutique markup.
Skims
Best For: Shapewear and Skin Tones
Forget the hype for a secondSkims actually works. Kim Kardashian’s brand has mastered technical fabric that smooths and lifts without cutting off your circulation. The famous “Fits Everybody” collection stretches to twice its size without losing shape.
The Reality Check: While older reviews might cite ultra low pricing, standard bras now start around $32, with sale items occasionally dipping lower. The size range is massive (XXS to 5XL), but stock issues are real. If you see your size in a core color, buy it immediatelyit likely won’t be there tomorrow.
