Quick Facts
- Nairobi residents avoiding traffic
- Online shoppers concerned about scams
- M-Pesa users seeking convenient payment
- Jumia Kenya leads with 4M+ monthly visits; use 'Jumia Express' filter for faster shipping from their warehouse
- Masoko (Safaricom-owned) is the safest option for genuine high-value electronics with no knock-offs
- Carrefour Kenya is the gold standard for same-day grocery delivery in Nairobi
- Kilimall offers free shipping campaigns and G4S pickup stations to reduce delivery costs outside Nairobi
For variety choose Jumia, for guaranteed authentic tech go with Masoko, and for groceries stick with Carrefour. The Kenyan e-commerce market has matured significantly, but always verify seller reliability before purchasing.
Nairobi traffic is the ultimate motivator for online shopping. Why spend three hours in a jam to buy a phone when it can come to your desk? But in Kenya, the convenience of e-commerce often clashes with a harsh reality: trust. Will the rider actually show up? Is that iPhone genuine? Can I pay via M Pesa upon delivery?
We have moved past the early days of testing the waters. Heading into 2026, the market has matured, but so have the scams. We’ve curated this list not just by popularity, but by reliability. These are the platforms that actually deliver.
1. Jumia Kenya
Jumia remains the undisputed heavyweight of African e-commerce. Think of it as the digital mall of the continentsimilar to the giants dominating online shopping sites in Ghana and Nigeria. If you need variety, this is your first stop.
The Reality Check: While early claims of “billions of visits” were marketing hyperbole, Jumia Kenya still commands massive traffic with over 4 million visits a month in late 2025. Financially, the company has had a volatile ride; while the stock is down from its 2019 IPO highs, 2025 was a comeback year, seeing a massive rally of over 230%.
Pro Tip: To avoid shipping delays from third-party sellers, filter your search for “Jumia Express.” These items are stored in Jumia’s own warehouse and usually ship faster.
2. Kilimall
Often ranking just behind Jumia, Kilimall has carved out a loyal following by focusing on affordability, particularly in electronics and fashion. If you are looking for budget-friendly accessories or smartphones, their “Fulfilled by Kilimall” (FBK) options are incredibly competitive.
They distinguish themselves with their logistics. Instead of paying high fees for door delivery, you can use their extensive network of G4S pickup stations across the country. As of December 2025, they have been running aggressive free shipping campaigns for specific brands, making them one of the cheapest options for delivery outside Nairobi.
3. Masoko
When buying high value tech, the biggest fear is buying a fake. Masoko solves this by being owned and powered by Safaricom. It is essentially the digital arm of the Safaricom shop.
You won’t find cheap knock offs here. Masoko specializes in genuine mobile devices, accessories, and gadgets. While their catalog is smaller than Jumia’s, the “peace of mind” factor is significantly higher. If you are comparing prices for high-end gear, it is worth checking them against the best online electronics stores in Dubai to see if the local warranty is worth the local price tag.
4. Carrefour Kenya
For groceries and household essentials, Carrefour has successfully bridged the gap between the supermarket aisle and the app. Unlike pure marketplaces, Carrefour fulfills orders from their physical hubs (like The Hub Karen or Two Rivers), ensuring that the milk is fresh and the vegetables aren’t wilted.
They consistently rank in the top 5 online shopping sites in Kenya for 2025 due to reliability. If you need same day delivery for your weekly shopping, this is currently the gold standard in Nairobi.
5. Shopit
Shopit is the heavy lifter of the group. While they sell a bit of everything, they shine when you need office electronics, networking gear, or large appliances. Think of them as the B2B (Business to Business) alternative for your home office.
Shipping large items in Kenya is notoriously expensive. Shopit calculates delivery based on weight and location rather than a flat fee, so pay attention to the final cart price. However, their reputation for delivering legitimate computer hardware makes them a favorite for IT professionals.
6. Tique a Bou Clothing
Fashion in Kenya is vibrant, and Tique a Bou has tapped into the demand for trendy, ready to-wear outfits. Unlike the waiting game you play when ordering from international sites or cheap online clothing stores in Nigeria, Tique a Bou stocks locally.
The Logistics: They offer reliable next day delivery to Nairobi and ship nationwide. Importantly, they accept the payment methods you actually use: M Pesa, Airtel Money, and Co op Cash. It eliminates the friction of needing a credit card for a simple dress purchase.
7. Vivo Fashion Group
Formerly known as Vivo Woman, the Vivo Fashion Group has become a powerhouse in East African retail. They don’t just exist on a screen; as of late 2025, they operate approximately 23 physical stores across Kenya, including major spots like Garden City, Westgate, and Galleria.
This “Click and Mortar” model is their superpower. You can browse online, but if the fit isn’t right, you have a physical location to visit for exchanges. This solves the single biggest headache of buying clothes online: the fit.
8. Kasha Kenya
Kasha is arguably the most specialized and socially impactful store on this list. Focused on women’s health, personal care, and beauty, it provides a discreet way to purchase products that might feel awkward to buy over a counter.
Following a successful Series B funding round in December 2025, Kasha has expanded its catalog significantly to include baby products and household goods. They offer free next day delivery within Nairobi for orders above KES 1,500, making them a go-to for recurring personal care needs.
Looking South?
The e-commerce landscape in Africa is shifting rapidly. If you are doing business across the region or traveling down south, check out our guide to the Top 14 Best Online Shopping Sites in South Africa to see how the market leaders compare.
