Quick Facts
- Budget-conscious shoppers
- Expats living in Vietnam
- Motorbike commuters needing functional clothing
- Uniqlo Vietnam now has 30 stores with 60%+ products manufactured locally, reducing prices
- Online app offers 100,000 VNĐ voucher for first orders over 1 million VNĐ plus exclusive member prices
- Pay at Store feature lets you order online to secure sizes then pay cash at physical location
- UV Protection and AIRism lines are essential for Vietnam's climate and commuting needs
Uniqlo Vietnam offers excellent value for functional basics, especially when shopping via the app for exclusive discounts and full size availability. Focus on their climate-appropriate lines like AIRism and UV Protection for best value.
Uniqlo has fundamentally shifted the fashion baseline in Vietnam. It is no longer just a foreign brand; with over 60% of its products now manufactured locally, it has become a household standard for functional, durable daily wear.
As we move into 2026, the brand has expanded aggressively. With the recent opening of its 30th store at Vincom Le Van Viet in Ho Chi Minh City, Uniqlo is now accessible in major hubs from Hanoi to Can Tho. But shopping here isn’t just about walking init’s about knowing how to buy. This guide covers the practical realities of shopping at Uniqlo Vietnam, from pricing strategies to navigating their digital storefront.
The “LifeWear” Philosophy in Vietnam
Uniqlo distinguishes itself from competitors like H&M or Zara by focusing on “LifeWear”—clothing designed for function rather than fleeting trends. In the context of Vietnam’s climate, this is crucial. Their UV Protection lines are essential for motorbike commuters, while AIRism fabrics are a necessity for the humid summers.
The brand currently operates nearly 2,520 stores globally. While shopping hubs in other nations are massivesimilar to the density of online electronics stores in Singapore—Vietnam has rapidly become a key market, not just for retail, but for production.
What to Buy (and What Not to Buy)
Uniqlo’s inventory is vast, but smart shoppers focus on the core essentials. The Fall/Winter 2025 collection highlights include:
- PUFFTECH Parka: A high-tech alternative to down, retailing around 1,962,000 VNĐ.
- Utility Oversized Shirts: Versatile workwear priced at approximately 784,000 VNĐ (often dipping to 489,000 VNĐ during sales).
- Ribbed T Shirts: Basic layering pieces starting at 249,000 VNĐ.
Correction Note: Unlike previous years or other markets, Uniqlo Vietnam does not carry clocks or watches in its current accessory lineup. Stick to their bags, belts, and UV protection umbrellas.
The Pricing Strategy: Why is it Affordable?
Many shoppers assume Uniqlo is cheap because it is “fast fashion.” That is a misconception. Uniqlo is actually a “slow fashion” brand that produces massive quantities of basic designs. This scale allows them to keep prices low without sacrificing quality.
The Local Advantage: Over 60% of the products sold in Uniqlo Vietnam stores are made domestically. Vietnam is the brand’s second largest global production hub. This reduces logistics costs significantly compared to imported brands. It is a similar sourcing advantage seen in major trading hubs, much like the efficiency of wholesale markets in Hong Kong.
How to Hack the Online Store
Buying online at Uniqlo.com/vn is often better than visiting the store because you have access to the full range of sizes (XS to XXL) that physical stores often lack. Here is the practitioner’s guide to ordering:
1. Use the App, Not Just the Website
Download the Uniqlo VN app. New members typically receive a 100,000 VNĐ voucher for their first order over 1 million VNĐ. You also get access to “Member Prices” which are exclusive discounts scanned at the checkout.
2. Smart Payment Methods
Uniqlo Vietnam has modernized its payment gateway for late 2025. You are no longer restricted to just cash or basic cards:
- Pay at Store: This is a hidden gem feature. You can order online to secure your size, select “Pay at Store,” and then pay cash or card at a physical counter within a specific time window.
- Credit Cards & ATM: Visa, Mastercard, and JCB are fully supported. (Tip: Look for JCB promotions, such as 300k cashback on large orders).
- COD (Cash on Delivery): Still available for those who prefer to inspect the package upon arrival.
Similar to the growth of online shopping stores in Pakistan and other developing markets, Uniqlo has adapted to the local preference for cash and flexibility.
Customer Service Reality Check
Here is where many shoppers get frustrated: Uniqlo Vietnam does not have a public phone hotline.
If you have an issue with an order, do not look for a phone number. Instead, use these channels:
- Chatbot & Live Chat: Available on their website 9:00 AM 6:00 PM, Monday to Sunday.
- Email Form: Accessible via their FAQ page. Responses typically arrive within 24 hours.
Final Verdict: Is it Worth It?
Uniqlo remains the gold standard for basics in Vietnam. The friction of online ordering has decreased significantly, and with 30 physical locations, returns and exchanges are easier than ever. If you need reliable workwear or travel gear without branding logos, it remains the best option in the market.
