Quick Facts
The best-known online stores in Italy are Amazon, Zalando, eBay and AliExpress, which between them cover most categories. Unieuro and Mediaworld are the main names for electronics, MODES is for luxury fashion, ManoMano for DIY and garden supplies, and Esselunga for groceries. Delivery costs, returns and payment options differ by store, so check them at checkout before you order.
Online stores in Italy
Esselunga
Esselunga is a large Italian supermarket chain known for affordable products. Its online platform lets customers order groceries, household essentials and clothing from home.
Zalando
Zalando is an online marketplace for European fashion: clothing, shoes, accessories and sportswear. It carries popular brands such as Nike, Adidas, Mango, Moschino and Converse.
Amazon
Amazon.it is one of the most used online stores in Italy. It sells books, clothing, music and everyday items as well as well-known brands, and it publishes its delivery, return and refund terms on the site.
AliExpress
AliExpress Italiano is a marketplace known for affordable prices. Businesses and individuals sell on it, and the range includes electronics, cosmetics and beauty items, apparel and accessories, mobile phones and gadgets, jewellery, home décor and sports equipment.
Unieuro
Unieuro is an electronics and technology retailer, with products ranging from cameras to TVs. It is popular for electronics at low prices, it also has physical shops across Italy, and its website lists international shopping options.
Mediaworld
Mediaworld is an electronics and appliances retailer with shops across Italy. It sells smartphones, TVs, notebooks and gaming consoles, as well as household appliances such as washing machines, refrigerators and air conditioners. Its online platform lists financing options and trade-in of old devices; check the terms before you order.
eBay
eBay is a marketplace where people buy and sell new and used items, including electronics, fashion and accessories. Its “Made in Italy” label highlights Italian clothing, shoes and jewelry, and the site is a good place to look for deals and unusual items.
Etsy
Etsy is a marketplace that connects buyers with sellers of handmade and vintage items and one-of-a-kind products. People can buy and sell there, and it offers international shopping; check delivery to Italy and the cost at checkout.
Ubuy
Ubuy is a cross-border shopping site that lets customers in Italy buy imported items from countries such as the USA and the UK. Its range includes handbags, dresses, cosmetics, jewelry, jeans, T-shirts and shoes, and it has an app.
ManoMano
ManoMano is an online store for home and garden needs: decoration, bathroom fittings, plumbing, lighting, gardening supplies, tools and more. It is popular in Europe with people who do DIY projects, renovate their homes or work on their gardens.
MODES
MODES is an online store for luxury clothing, bags, shoes and accessories. It offers designer fashion from Italian and international brands.
Store links checked in October 2026.
