Quick Facts
- Expats living in Slovenia
- Newcomers to Slovenian e-commerce
- Online shoppers seeking local alternatives to Amazon
- Amazon.si does not exist - Slovenians use Amazon.de with free shipping over €59
- Mimovrste is considered the 'Amazon of Slovenia' as a true retailer with stock and customer service
- Ceneje.si is a price comparison tool, not a store - it lists 5.9M products from 600+ shops
- Slovenia has 1.2 million active online shoppers with e-commerce revenue projected at $1.74B by end of 2025
For general shopping in Slovenia, use Mimovrste as your primary retailer and Amazon.de for items not available locally. Always verify whether a site is a retailer or price comparator before trying to purchase.
Most guides will tell you that shopping online in Slovenia is just like anywhere else. They are wrong.
Here is the reality: There is no localized Amazon.si. Some of the most famous “shops” listed in search results are actually just price comparison tools that don’t sell anything directly. And if you are looking for food delivery, the global giants you are used to might not exist here.
We have audited the Slovenian e-commerce market for late 2025 to bring you a practical, street smart guide on where locals actually spend their money.
The State of Slovenian E-Commerce (2025-2026)
Slovenia punches above its weight digitally. The internet infrastructure here is top-tier, and trust in digital payments is high. But it is a small market, which creates quirks you need to understand.
By the end of 2025, e-commerce revenue in the country is projected to hit 1.74 billion USD, growing at a steady 15% rate. With a population of just over 2 million, having 1.2 million active online shoppers (nearly 60% penetration) proves that Slovenes love to click and buy.
General Shopping & The “Amazon Problem”
If you are looking for a one stop-shop, your options are specific. Here is how to navigate the general retailers.
Think of enaA as a legacy pillar of Slovenian online retail. While older guides might tell you they sell everything including food, that is no longer the case. As of late 2025, enaA has refocused. It is now your go-to destination for electronics, home equipment, and office supplies.
Practitioner Tip: Do not go here looking for groceries. While categories for food exist in their sitemap, they currently show no offers. Stick to computers, peripherals, and white goodsthat is where they shine.
- Amazon (The German Solution)
Let’s clear up the confusion: Amazon.si does not exist.
However, Slovenian shoppers heavily utilize Amazon Germany (Amazon.de). It is the unofficial Amazon for the region. Why?
- It offers a full English language interface.
- Shipping to Slovenia is standard and relatively fast (often free for orders over €59).
- No customs duties effectively apply as it is within the EU single market.
Fashion: The Best Online Clothing Stores
For fashionistas, the market has matured significantly. You don’t need to rely solely on shopping sites in Germany anymore; the local options are robust.
H&M is a staple here. They officially launched their Slovenian online store back in April 2016, and it has been a reliable option ever since.
Warning for offline shoppers: If you are in Ljubljana, don’t trust outdated maps directing you to Slovenska cesta 16. That location is closed. For the physical experience, head to Čopova ulica in the city center or the Supernova center in Rudnik.
About You has aggressively captured the Slovenian market with massive marketing campaigns and free returns. While it presents itself locally, it is a powerhouse based in Hamburg.
As of November 2025, the company is almost entirely owned by the European fashion giant Zalando. This consolidation is good news for you: it ensures high logistics standards, a massive inventory of brands like Nike and Adidas, and a reliable user experience that rivals any Western European country.
Electronics: Shops vs. Comparators
This is where most foreigners get tripped up. You search for a phone, land on a site, and can’t find the “Buy” button. Here is the distinction:
- Mimovrste.com (The Retailer)
Mimovrste is widely considered the “Amazon of Slovenia.” It is a true retailer. They hold stock, they handle shipping, and they have excellent customer service. Whether you need a laptop, a fridge, or pet food, this is usually the safest bet for newcomers.
- Ceneje.si (The Comparator)
Crucial distinction: Ceneje.si is NOT a store. It is a price comparison engine. With over 5.9 million products listed from 600+ Slovenian shops, it is the best tool to research price.
Use Ceneje.si to find who sells that Samsung TV the cheapest, but understand that when you click a product, you will be redirected to a third-party shop to complete the purchase. Check the ratings of that third-party shop before buying!
Second-Hand Shopping: The “Offline” Reality
Unlike other markets where thrift apps are king, high-quality second-hand shopping in Slovenia is still largely a physical sport. The digital presence is mostly for browsing, not buying.
Textile House is a legend in the region for affordable vintage finds, but their website is purely informational. You cannot buy online here. Use their site to check when the new collections arrive (usually monthly cycles with dropping prices), then head to their physical locations in Ljubljana, Maribor, or Celje to hunt.
Forget about an appdespite what you might read, there is no active “2nd Chance” shopping app dominating the charts in 2025. This is a luxury brick and-mortar boutique located on Trubarjeva 32 in Ljubljana. They specialize in high-end preloved luxury. If you want to shop them remotely, your best bet is following their social media channels where they showcase new arrivals, rather than a traditional e-commerce cart.
