Quick Facts
- Online shoppers in Ghana
- Expats seeking international products
- Car buyers looking for financing options
- Jumia Ghana leads with 23% customer growth and reliable dedicated delivery network
- Melcom has strongest physical presence with 72 outlets across 11 regions for easy issue resolution
- Ubuy provides access to international products but charges shipping and customs duties
- MaxMart offers free delivery in Accra/Tema for orders above GH₵400
For most Ghanaian shoppers, Jumia offers the best combination of selection and reliable delivery, while Melcom provides the security of physical stores for returns. Use Ubuy only when local options fail, and factor in international shipping costs.
Finding a website that lists products is easy. Finding an online store in Ghana that actually delivers what you orderedon time and without hidden feesis a different story.
The Ghanaian e-commerce sector is maturing rapidly, but it is not without friction. Traffic in Accra, reliable payment gateways, and last mile delivery to regions outside the capital remain real hurdles. This guide skips the generic directories to focus on the platforms that are solving these problems right now.
The Reality of Ghanaian E-Commerce
Gone are the days when buying online was a gamble. Major players like Jumia and Melcom have solidified their logistics networks, making doorstep delivery a standard expectation rather than a luxury. However, the distinction between a “retailer” (who owns the stock) and a “marketplace” (who connects you to sellers) is critical.
Whether you are sourcing fashion items or hunting for tech deals, knowing who handles the shipping determines your success. Here is our curated list of the platforms currently dominating the market.
1. Jumia Ghana
Jumia remains the undisputed heavyweight of African e-commerce. As of late 2025, the platform reported a 23% increase in active customers and a significant jump in orders for physical goods. This growth signals trustGhanaians are voting with their wallets.
Why it works: Jumia has mastered the logistics game. They don’t just list items; their dedicated delivery network ensures packages actually arrive. Whether you need a smartphone or groceries, their return policies and “Jumia Express” items offer a layer of security that smaller competitors cannot match.
2. Ubuy Ghana
If you cannot find it in Accra, Ubuy is your bridge to the international market. Think of it as a localized portal for Amazon style global inventory.
The Catch: Be prepared for the cost. Unlike local retailers, Ubuy charges for international shipping and customs duties based on weight and origin. There is currently no free shipping threshold for standard orders, so calculate your total cost at checkout carefully before committing.
3. Melcom Online
Melcom is not just a store; it is a Ghanaian institution. While they started with brick and-mortar, their digital transformation has been impressive. As of late 2025, they operate over 72 retail outlets and 12 depots nationwide, giving them the strongest physical backing of any online store on this list.
This physical presence in 11 regions means that if you have an issue with an online order, there is likely a real building you can walk into to resolve it. They currently offer competitive delivery rates, particularly within Accra and Kumasi.
4. Autochek Ghana
Buying a car online requires more trust than buying a toaster. Autochek has professionalized the used car market by partnering with financial institutions like Fidelity Bank.
How it works: Do not expect a simple “cash on delivery” for a vehicle. The standard process involves a deposit to secure the car for inspection (usually within 48 hours). If you are financing, be ready for a down paymenttypically around 40% for newer models. It is a robust system designed to prevent fraud for both buyers and sellers.
5. MaxMart Online
MaxMart targets the premium shopper who values quality over bargain hunting. Their online division mirrors their physical supermarketsclean, high-end, and reliable.
However, their delivery range is strict. As of December 2025, services are primarily limited to Accra and Tema. If you are ordering within these zones, they offer free delivery for orders above GH₵400. For smaller baskets, a nominal fee applies.
6. BayGH
BayGH operates differently from a standard store; it is a classifieds marketplace. Similar to marketplaces in other African regions, this is where individuals list cars, electronics, and real estate.
Because you are dealing with third-party sellers, the “buyer beware” rule applies. It is an excellent resource for finding used goods or rental properties, but all transactions should be conducted with caution. Never send money before seeing the item.
7. Shopbeta Shopping Mall
Shopbeta positions itself as a general merchandise mall. They excel in the “Deal of the Day” category, often featuring discounts on electronics and fashion. They act as an aggregator, pulling products from various suppliers to offer a catalogue that rivals larger competitors.
8. Palace Online Store
Palace is a household name for home improvement and electronics. Their online platform is an extension of their massive showrooms. While they ship broadly, their most efficient delivery network is centered around Accra, where they handle logistics directly. If you are furnishing a home, this is your safest bet for authentic brands.
9. SuperPrice
SuperPrice competes aggressively on cost. They focus heavily on consumer electronics and small appliances. Their model is built on volume, which allows them to undercut physical retailers. They accept multiple payment methods, including card and mobile money, making checkout seamless.
10. KiKUU
KiKUU connects Ghanaian buyers directly to Chinese manufacturers. This cuts out the middleman, resulting in incredibly low prices.
The Trade-off: You pay with time. While they strive for speed, the reality of cross border shipping means you should expect delivery times between 7 to 15 business days, and occasionally longer depending on customs clearance. Use KiKUU for items you want cheap, not items you need tomorrow.
The Payment Landscape in 2026
The payment infrastructure in Ghana has shifted. The formerly popular Slydepay has been discontinued, replaced by DreamOval’s Kowri app. However, the kings of payment remain Mobile Money services.
- Mobile Money (MTN/Telecel): The gold standard. Accepted by almost every vendor listed above.
- Crypto: While direct merchant acceptance is rare, savvy shoppers are using services like Bitrefill to convert crypto into shopping vouchers or airtime.
- Bank Cards: Visa and Mastercard are standard for platforms like Jumia and MaxMart.
Final Verdict: Which Site Should You Choose?
Do not just blindly pick a website. Match the store to your specific need:
- For Groceries in Accra: Choose MaxMart for the reliability of cold chain delivery.
- For Cheap Gadgets: Use KiKUU if you can wait two weeks.
- For General Shopping Nationwide: Jumia and Melcom offer the best coverage outside the capital.
Shopping online in Ghana is no longer the futureit is the present. By sticking to these verified platforms, you avoid the scams and get straight to the goods.
Read Next: Top Netherlands Online Shopping Sites
Curious how the Ghanaian market compares to Europe? Check out our guide to shopping in the Netherlands to see how logistics differ across continents.
