Best Online Shopping Sites in Georgia: The Ultimate Local Guide

Georgia’s e-commerce sector isn’t just growing; it’s exploding. In the first nine months of 2025 alone, the market surged by 35%, reaching a staggering GEL 7.62 billion. But for the average shopper, raw data matters less than reliability.

The reality of shopping online in Tbilisi or Batumi is different from New York or London. You won’t always find Amazon style one day shipping, but you will find incredible local innovationslike getting a refrigerator delivered via an app or buying car parts directly from a warehouse inventory.

We’ve cut through the noise to curate the platforms that actually deliver (literally and figuratively). Here is your practitioner’s guide to the Georgian digital marketplace.

Top 7 Trusted Online Shopping Sites in Georgia

1. MyParts.ge

If you own a vehicle in Georgia, MyParts.ge is non negotiable. It dominates the “Vehicles” category for a reason: it functions as a massive aggregator for spare parts, connecting buyers directly with sellers and dismantlers.

Unlike standard retail stores, this is a marketplace. While the platform is robust, delivery terms are often set by the individual seller. Don’t expect a universal free shipping policy; instead, you’ll often negotiate delivery within Tbilisi or arrange pickup.

Practitioner’s Tip: The company operates out of 129 Nutsubidze St (3rd Floor) in Tbilisi. Use the site’s granular search filters to verify compatibility before buying, as returns with individual sellers can sometimes be trickier than with big retailers.

2. Alta.ge

Alta isn’t just an online store; it’s a brick and-mortar giant with a digital face. As of late 2025, they operate 16 official showrooms across 7 cities, including Batumi, Kutaisi, and Zugdidi. This physical footprint matters because it simplifies warranty claimsa common friction point with pure online players.

They stock everything from Apple smartphones to heavy home appliances. Their customer service is generally more responsive than smaller competitors because they have dedicated support teams available via phone and email.

If you prefer a seamless European style shopping experience similar to Zalando but for electronics, Alta is one of the safest bets in the country.

3. Eauction.ge

This is the hidden gem on the list. Eauction.ge is the official electronic auction platform for the National Bureau of Enforcement. It’s not a standard retailer; it’s where you go to bid on seized property, real estate, and government assets.

Why use it? You can find items at significantly below market value if you know what you’re looking for. The system is secure, transparent, and state sanctioned. However, it requires registration and a deposit to bid, so it’s strictly for serious buyers looking for high value deals rather than casual browsing.

4. Elit Electronics

Elit Electronics (EE.ge) stands out for its aggressive integration of logistics and finance. They have successfully partnered with Glovo, meaning in cities like Tbilisi, you can order small appliances or gadgets and have them delivered in under an houra level of speed rare in the region.

On the financial side, their partnership with Liberty Bank is a major draw. Look out for seasonal promotions where using Liberty installment plans can net you up to 50% off select items or significant cashback rewards. It’s a smart way to manage cash flow on big purchases like laptops or washing machines.

5. Mobi.ge

If you are hunting for mobile tech, Mobi.ge is a dedicated specialist. They carry the major heavy hitters: Samsung, Apple, and Huawei.

A crucial update on payments: While international wallets are popular elsewhere, Mobi.ge primarily relies on local infrastructure. Do not expect to use PayPal here. Instead, be ready to use standard Visa/Mastercard payments via TBC Bank or Bank of Georgia, or utilize local bank installment plans. It’s a straightforward, secure local transaction process.

For a comparison of how tech markets operate in neighboring regions, you can check our guide to online shopping in Ukraine, where payment landscapes are quite similar.

6. Ubuy Georgia

Ubuy isn’t a local Georgian store; it is a cross border proxy service. Think of it as your bridge to products that simply aren’t available in local Tbilisi malls.

While the website is localized and easy to navigate, remember that you are essentially importing goods. Shipping will take longer, and prices will include premium logistics costs. Use Ubuy when you need a specific brand or niche itemlike a particular supplement or electronic componentthat local retailers don’t stock.

7. Shop.ge

The domain Shop.ge and similar generic storefronts often serve as aggregators or specialized niche stores rather than one massive “Georgian Amazon.”

When shopping on these types of domains, diligence is key. Policies regarding free shipping and returns vary wildly between specific vendors. For instance, specialized tech shops often offer free shipping in Tbilisi for orders over 50 GEL, but this isn’t a universal rule. Always check the “Delivery Terms” footer before checking out to avoid surprise fees.

The Verdict

The Georgian e-commerce landscape has matured beyond simple classifieds. With a 35% growth rate in 2025, the infrastructure is catching up to consumer demand. Whether you are using Elit Electronics for their quick Glovo delivery or hunting for car parts on MyParts, the options are robust.

Just remember the golden rule of Georgian shopping: cash is often still king for delivery (COD), but bank installments are the smartest way to buy high ticket electronics.

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Looking to compare prices across the region? The Eurasian market is vast. If you found this guide helpful, check out our deep dive into AliExpress Russia to see how cross border giants are shaping shopping habits next door.