Online Shopping Oman: The Expert Guide to Delivery & Deals

Navigating the e-commerce market in Oman used to be about finding any website that would ship to Muscat. Today, the challenge is different. It is about speed, customs fees, and knowing which giants have left the building.

Significant shifts have occurred in 2025. Carrefour has exited the market, Amazon has tightened its logistics, and local competitors are finally offering delivery speeds that rival global standards. This isn’t just a list of links; it is your strategic guide to getting what you need, when you need it.

The General Retail Giants

When you need everything from a phone charger to a patio set, these are the platforms that actually deliver.

1. Amazon (via Amazon.ae)

Let’s clear up a common misconception: There is still no dedicated Amazon.om. However, the experience has improved drastically in 2025. Amazon now operates via a strategic partnership with Asyad Express.

The Practitioner’s Tip: Don’t browse the US site. Use the Amazon App and set your location to Oman, but shop through the UAE (Amazon.ae) storefront. Thanks to the Asyad partnership, you can now get next day delivery across the Sultanate with full tracking. Operations grew by 81% last year alone, meaning the logistics network is finally mature.

If you are a seller looking to understand how Amazon logistics work in other regions, you might find our guide on Amazon FBA in Germany interesting for comparison.

2. Noon Oman

We cannot talk about general retail without mentioning Noon. Along with Namshi and AliExpress, Noon dominates roughly 60% of the Omani e-commerce market. It is often the better choice for electronics compared to Amazon if you are looking for localized warranty support and competitive pricing on tech.

3. AliExpress

AliExpress remains a heavyweight for low-cost goods. While it has lost ground in markets like Russia (where local players have taken over), it remains a top-tier option in Oman for items where you can afford to wait.

Warning: Delivery times here are the trade-off for price. Use this for phone cases, trinkets, and non urgent apparel. For comparison on how AliExpress operates in other strict customs environments, check our breakdown of AliExpress Australia.

Grocery and Food: The 2025 Shake Up

This sector saw the biggest changes this year. If you are still looking for Carrefour, stopit’s gone.

1. Hypermax (Formerly Carrefour)

As of January 7, 2025, Carrefour officially ceased operations in Oman. The brand has been rebranded to Hypermax by Majid Al Futtaim. You can no longer shop via the old Carrefour app; you must now use the Hypermax app or order via Talabat’s grocery section.

2. Talabat

Talabat isn’t just for burgers anymore. Having acquired InstaShop in early 2025, Talabat has cemented its status as the absolute market leader, holding 81% of the delivery market in the GCC. It is your default utility app for virtually anything consumable.

3. Rafeeq

If speed is your priority, Rafeeq is the hidden gem. Now owned by a Qatari firm, they operate out of a dedicated warehouse in Wadi Kabir. Their killer feature? Rafeeq Express, which guarantees delivery of over 5,000 items (grocery and electronics) in under two hours.

4. Akeed

Despite being acquired by Snoonu (Qatar) back in 2022, Akeed is still very much alive in 2025. With a network of 1,100+ restaurants and coverage in 6 cities, it remains a solid alternative if you want to avoid the Talabat surge pricing.

Fashion: Speed vs. Luxury

Buying clothes online in Oman comes down to one question: Do you need it for a party this weekend, or are you investing in a luxury piece?

1. Namshi

Best for: Speed.
Namshi is arguably the best overall fashion retailer for the region. In 2025, their standard delivery to Oman takes 3-7 business days, but their expedited options can get items to your door in 2-4 days.

2. Ounass

Best for: Luxury & Trust.
If you are buying Gucci or Balenciaga, you use Ounass. They have a strict delivery guarantee: if your order doesn’t arrive within 30 days, you get a full refund. They also offer free delivery to Oman for orders over 100 OMR.

3. Next Oman

Best for: Family Basics.
A British staple that works well for kids’ clothes. The Catch: Be careful with returns. While they have a 28-day return policy, postage is not covered by Next and must be paid by you. Returns made after 28 days only get you an eVoucher, not cash back.

If you are looking for budget fashion alternatives outside the region, you might be interested in our review of cheap online clothing stores in Nigeria to see how pricing compares globally.

Electronics: Avoid the Dead Ends

Several sites that were popular a few years ago have gone silent. Roumaan.com, previously a favorite, is effectively inactive as of late 2025. Do not rely on outdated directories.

For electronics, stick to:

• Sharaf DG: For physical store presence and warranty.
• Noon: For aggressive pricing.
• Amazon.ae: For specific tech not released locally yet.

For a look at how other specialized markets handle tech retail, check our guide on electronics stores in Singapore.

Second Hand: The Expat Standard

1. Friday Market (FridayMarket.com)

If you are furnishing an apartment on a budget or looking for a used car, this is still the go-to classifieds platform. It lacks the polish of modern apps, but it has the volume. It is entirely free to post ads, making it the primary hub for expatriates moving in and out of the GCC.

Final Verdict

The days of struggling to find reliable online shopping in Oman are over, but the names have changed. Hypermax has replaced Carrefour, Talabat runs the food game, and Amazon finally has the logistics to back up its reputation.

Our advice? Download the Amazon app for goods, Talabat for food, and Namshi for your wardrobe. Ignore the rest unless you have a specific niche need.