Online Electronics Italy: The Expert Buyer’s Guide (2026 Edition)

Finding the right electronics retailer in Italy isn’t just about the price tagit’s about logistics. In a country where courier delivery can sometimes be unpredictable, knowing which retailer offers the best “Click & Collect” or installation service is the difference between a smooth purchase and a headache.

Here is the reality of the market right now: Prices are actually falling. While general inflation is a global talking point, the Italian consumer electronics sector (TVs, audio) saw a value decrease of 4.2% in late 2025. If you have been waiting to upgrade your tech, the window is open.

The Truth About Italian Electronics Prices

Ignore the fear mongering about skyrocketing costs. According to late 2025 data from NIQ and QBerg, the market has stabilized. While the general IT sector dipped slightly (-1.5%), consumer electronics are more affordable now than they were at the start of the year. The smart move? Look for retailers clearing out 2025 inventory before the 2026 models hit the shelves.

If you are comparing prices globally, it helps to check how other markets are performing, such as online electronics stores in Singapore, to see if you are truly getting a deal.

Top Rated Online Electronics Shops in Italy

We’ve curated this list based on service reliability, return policies, and verified 2025 rankings, not just popularity.

Unieuro

Unieuro is currently the #3 electronics retailer in Italy (behind Apple and Mediaworld), and for good reason. Forget the old rumors about them having thousands of locations; as of late 2025, they operate a focused network of approximately 525 stores (271 direct, 254 affiliates).

The Practitioner’s Tip: Use their online reservation system. It is robust and allows you to lock in a web price and pick it up at one of those 500-plus locations, avoiding delivery fees entirely.

eBay Italia

eBay remains the king of the secondary market in Italy. It is distinct from standard retailers because of the auction format and the vast “Imperdibili” (Unmissable) section for refurbished tech.

Why use it? Italians are heavy users of eBay for parts and vintage electronics. If you need a specific replacement part for an appliance that is no longer sold in big box stores, this is your best bet. Always check the seller’s feedback scoreaim for 99% positive or higher within Italy.

Amazon Italy

Amazon dominates the Italian market simply because their return policy is unmatched. In a culture where returning goods can sometimes be a bureaucratic nightmare, Amazon’s “no questions asked” approach is a relief.

They are particularly strong on logistics in the north (Milan/Turin) with same day delivery often available. For general department store needs, they remain the gold standard.

ePRICE

ePRICE ranks 9th in the 2025 marketplace classification, but it is a specialist heavyweight for large appliances (White Goods). If you are buying a refrigerator or washing machine, this is where you go.

• Free Shipping: Valid on orders over €199.99 (for items under 50kg).
• Financing: Installment plans are available for orders over €249.99.

Their “Pick & Pay” service is excellent if you work during the day and can’t wait at home for a courier. You select a locker or shop near you and collect it on your schedule.

Ariete (De’Longhi Group)

If you are looking for kitchen tech, go to the source. The De’Longhi Group (which owns Ariete) is a global juggernaut in Small Domestic Appliances, reporting a massive 11.3% revenue jump in the first half of 2025.

Why buy direct? You often get access to specific colorways (like their vintage lines) and bundle deals that third-party retailers don’t carry. Similar to how you might shop for Philips products in France, buying local Italian brands like Ariete directly often ensures better warranty support.

Apple Store Italia

It ranks #1 in electronics revenue in Italy for a reason. The experience is seamless. While you won’t find discounts here (Apple doesn’t do sales), the trade in program is the most reliable way to upgrade your iPhone in Italy without getting scammed on the private market.

RS Components

This is the engineer’s choice. If you need a Raspberry Pi, specific capacitors, or industrial automation tools, RS is the verified leader. They stock over 600,000 products.

Hidden Gem: The standard free shipping threshold is €100, but keep an eye outthey are currently running a promo (valid through January 2026) that lowers this to just €60. It’s a great time to stock up on smaller components.

Yeppon

Yeppon is the underdog that punches above its weight. They cater to the true techie.

Payment Flexibility: Unlike some legacy Italian sites, Yeppon has fully embraced modern fintech. They accept Klarna (3 installments), PayPal, and even cash on delivery (Pagamento in sede) if you are picking up from their warehouse. It’s a solid alternative if your credit card is from abroad and getting rejected by other sites.

Euronics

Euronics is all about physical presence. Ranking 7th in the sector, their strength lies in the “Prenota e Ritira” (Reserve and Collect) service. You can confirm an item online and pick it up in as little as 30 minutes.

The Recycling Bonus: Euronics is strict about compliance. If you buy a new appliance, they offer “Uno contro Uno” (One for-One) pickup of your old device for free. In their larger stores (>400sqm), you can even drop off small electronics (under 25cm) without buying anything at all (“Uno contro Zero”).

If you are looking for electronics in the Middle East, check our guide on online electronic shops in Qatar for a comparison of service standards.

Beyond Electronics: Fashion and Wholesale

Italy isn’t just silicon and circuits; it’s the home of style. If you are grouping your shipments, it makes sense to look at fashion retailers.

For the best streetwear and mainstream fashion consolidation, platforms like Zalando operate heavily in Italy and can often be a great companion site for your general shopping spree.