Quick Facts
- Expats living in Warsaw
- Fashion enthusiasts abroad
- Budget-conscious local shoppers
- Allegro Pay allows 30-day deferred payments starting from 1 PLN and installments for orders over 200 PLN
- Zara Poland does not ship internationally - delivery address must be within Poland
- Answear hosts over 800 international brands with ~90,000 products for premium shoppers
- Allegro has 150,000+ sellers with 500 million products and 15.2 million active buyers
For reliable fashion shopping in Poland, use Zalando for premium items with easy returns, Allegro for variety and flexible payment options, and Vinted for budget second-hand finds.
Poland’s e-commerce scene isn’t just growing; it has fully matured. If you are still browsing random websites hoping for a deal, you are doing it wrong. By late 2025, the Polish market has become a battleground between global heavyweights and hyper efficient local platforms that often offer better logistics and localized payment methods.
Whether you are an expat living in Warsaw, a fashion enthusiast abroad, or a local looking for better payment terms, this guide cuts through the noise. We have analyzed the current market to tell you exactly where to spend your moneyand which outdated stores to avoid.
The Heavyweights: Best General Fashion Retailers
When you need reliability, massive inventory, and frictionless returns, these are the two platforms that dominate the Polish market.
1. Zalando
Zalando remains the undisputed king of dedicated fashion e-commerce in Poland. While general marketplaces are popular, the “Customer Journey 2025” report confirms that when Polish shoppers want premium fashion or specific clothing items, Zalando is their first choice.
Why it wins: It’s not just about the inventory, which ranges from Topshop to Dr. Martens. It’s about the user experience. Their return policy is the gold standard in the region, removing the risk from buying expensive items like winter coats or designer shoes.
2. Allegro
If you treat Allegro just like “Polish eBay,” you are underestimating it. As of November 2025, this platform hosts over 150,000 sellers and offers a staggering 500 million products. It is the primary shopping engine for 15.2 million active buyers in Poland alone.
The Insider Tip (Allegro Pay): The real game changer here is the financial ecosystem. As of late 2025, Allegro Pay allows you to defer payments by 30 days for orders as low as 1 PLN. For larger fashion hauls (over 200 PLN), you can split the cost into installments. It’s practically frictionless, which is why it holds such a massive share of the market.
Premium & Brand Focused Stores
If you are looking for curated collections rather than a massive bazaar, look toward these specialized retailers.
3. Answear
Answear.com has successfully carved out a niche for the shopper who finds Zalando too chaotic. They have aggressively expanded their portfolio, now hosting over 800 international brands—up significantly from previous years.
With an inventory of roughly 90,000 products, Answear focuses heavily on the “premium” segment. If you are looking for Hugo Boss, Michael Kors, or limited edition runs that aren’t available in standard mall outlets, this is your safest bet. They currently operate in 12 markets, giving them a strong logistical backbone across Central and Eastern Europe.
4. Reserved (LPP Group)
Reserved is the flagship brand of LPP S. A., Poland’s answer to Inditex (Zara). Following their strategic exit from the Russian market, the brand has stabilized its global footprint at approximately 365 locations. While their sister brand, Sinsay, is seeing explosive growth, Reserved remains the go-to for “office chic” and runway inspired looks at a mid range price point.
If you like the style of cheap clothes shopping sites in Germany but want a Polish twist, Reserved is the standard.
5. Zara Poland
Everyone knows Zara, but there is a major misconception about their Polish online store. Crucial Warning: Zara Poland does not ship internationally directly. The delivery address must be within Poland.
For locals, however, the logistics are tight. Standard home delivery is 6.90 PLN, but the smart move is the “Store Pickup” option, which remains free. If you are shopping from abroad and desperately want a Poland exclusive item, you will need to use a third-party parcel forwarding service.
Budget & Second-Hand: The Smart Shopper’s Choice
6. Vinted
Vinted is no longer just a small app for swapping old dresses; it is a European unicorn valued at €5 billion. With a workforce of over 2,200 people, Vinted now connects buyers and sellers across 22 markets.
The platform has become essential for the budget conscious Polish shopper. It’s not just about saving money; it’s about access. You can often find brands here that have pulled out of the region or vintage pieces that retail stores simply don’t carry. Similar to the rise of Ukrainian fashion brands on the secondary market, Vinted is where unique style happens.
Important Market Changes (What Changed in 2025?)
The digital landscape changes fast. Here are two notable updates to keep you from wasting your time:
- Jestesmodna.pl has pivoted: Previously a popular retail store, Jestesmodna has shifted its business model. As of late 2025, it operates primarily as a fashion and lifestyle content portal. Go there to read their “Wedding Dresses 2025” trend guides, but don’t expect to fill a shopping cart directly on the site anymore.
- Dramond is inactive: You might see older reviews for Dramond, but the store appears operationally inactive as of December 2025. Price comparison engines show no live offers. We recommend sticking to Verified giants like Answear or Allegro instead.
