Quick Facts
- Budget-conscious Kiwi shoppers
- Rewards and Airpoints collectors
- Event and party wear seekers
- Shein offers free shipping on orders over NZ$19.90 with NZ$4 off for new customers
- EziBuy is an Airpoints partner - earn rewards through Airpoints Mall
- Next charges for returns and requires orders over $125 for free shipping
- Showpo offers free express shipping to NZ on orders over $125 for last-minute events
New Zealand now has solid online clothing options across all budgets. Choose Shein for ultra-cheap trends, EziBuy for loyalty rewards, or Showpo/Dotti for fast party wear - but always check return policies before ordering.
Let’s be honest: finding decent clothes in New Zealand without paying a fortune in international shipping is a sport in itself. For years, Kiwis had to choose between limited local stock or waiting weeks for packages from overseas. That has finally changed.
Whether you are looking to refresh your work wardrobe or find a dress for a summer wedding, the digital aisles are now better stocked than the physical ones. But not all online stores are created equal. Some hit you with hidden return fees, while others offer perks like Airpoints or free overnight delivery.
Below is our curated list of the best online clothing stores for New Zealanders right now, filtered by value, reliability, and shipping speed.
Top 10 Stores for Online Clothes New Zealand
Shein NZ
The Verdict: Best for ultra low budget trends.
Shein remains the juggernaut of fast fashion. While the volume of options can be overwhelming, the pricing is unbeatable for basics and trendy pieces you might only wear a few times.
Insider Tip: As of December 2025, Shein has lowered the barrier to entry significantly. You now get free standard shipping on orders over NZ$19.90. If you are a new customer, look out for the standard NZ$4 off voucher or a 10% discount on your first order. Just be prepared to wait a week or two for delivery.
EziBuy
The Verdict: Best for rewards collectors.
EziBuy has shifted gears. Now operating purely online under Mosaic Brands, it remains a staple for reliable cuts and home goods. It hosts well-known private labels like Capture and Grace Hill, catering to a wide range of sizes that many high street stores ignore.
The real draw here is the loyalty connection. EziBuy is still an active Airpoints partner in 2025. If you shop through the Airpoints Mall, you earn dollars on your wardrobe refresh. It’s a smart way to double dip on value.
Next
The Verdict: Best for British high street quality.
Next brings UK fashion to your doorstep, offering excellent quality for workwear and children’s clothing. However, you need to be strategic. Unlike local stores, Next does NOT offer free next day delivery to New Zealand. You are typically looking at a 4-5 working day wait via Skynet.
Warning: Be sure about your sizing. Returns are not free; you will have to pay postage to send items back, which can eat into your refund. Free shipping kicks in on orders over roughly $125, so it pays to bundle your purchases.
Dotti
The Verdict: Best for fast trends and sales.
If you need an outfit for the weekend and don’t want to spend a fortune, Dotti is a strong contender. They specialize in fast, fun fashionthink jumpsuits, party dresses, and denim. Their “What’s New” section moves fast, so if you see something you like, grab it.
They frequently run aggressive sales (often “Buy 2 get 30% off”), making them a great option for stocking up on seasonal staples.
Kookai
The Verdict: Best for high-quality basics and structure.
Kookai has expanded significantly, now boasting 51 boutiques across Australia and New Zealand. They are famous for their merino wool basics and structured silhouettes that last for years rather than months.
Note on Rentals: While you might see Kookai dresses at every event, the brand itself does not run a rental service in New Zealand. If you want to hire rather than buy, you’ll need to use third-party platforms like ‘Dress Rental NZ’ or ‘All The Dresses.’
Showpo
The Verdict: Best for party wear.
Showpo is the Australian heavyweight for party dresses and social events. Their aesthetic is distinctively youthful and fun. As of December 2025, they offer free standard shipping to New Zealand on orders over NZ$80. If you spend under that, expect a shipping fee of around $7.95.
If you are in a rush, express shipping is available (and free if you spend over $125), which is a lifesaver for last minute event invites.
Rebel Sport
The Verdict: Best for activewear and gear.
For functional clothing, Rebel Sport is the market leader. They stock the big namesNike, Adidas, Under Armouroften at better prices than the boutique brand stores. Just like Woolworths New Zealand supermarket is a staple for groceries, Rebel is the default for Kiwi sportswear.
Current Deal: If you are shopping right now (late December 2025), you are in luck. Their massive Boxing Day and Summer Sale runs from December 20 to December 31, offering at least 25% off storewide and up to 60% off clearance items.
Shine On
The Verdict: Best for inclusive sizing and local brands.
Shine On has built a loyal following by focusing on what many retailers forget: inclusivity. They stock a fantastic range of sizes and champion NZ designers like Augustine and Charlo. Because they are NZ based, their shipping is generally faster and more reliable than the international giants.
Forever New
The Verdict: Best for feminine silhouettes.
Forever New bridges the gap between fast fashion and high-end design. Their coats and midi dresses are particularly strong. Shipping is free on orders over NZ$75, and they offer flexibility with payment options like Afterpay (4 installments) and Laybuy (6 installments).
While the brand supports women’s charities globally (primarily Dress for Success), please note that the “Everlasting” charity mentioned in older guides is a separate, local NZ entity not officially partnered with Forever New in 2025.
Max
The Verdict: Best risk-free shopping.
Max is a veteran of the NZ high street for a reason. Their online experience is one of the safest bets because of their return policy. Max offers free returns within 30 days, either via a free postage label or in store drop off.
Free shipping triggers at NZ$99 for most shoppers, but if you hit ‘Platinum’ status in their loyalty program, shipping is free on everything. It’s perfect for trying on items at home without the fear of return postage fees.
The Reality of Buying Clothes Online in NZ
Before you fill your cart, keep these distinct pros and cons in mind regarding the New Zealand market.
- The “Seasonality” Trap: Remember that international sites (like Next or ASOS) often push Northern Hemisphere seasons. Don’t accidentally buy a heavy winter coat in January unless you’re planning ahead.
- The Returns Friction: Local brands like Max and Rebel Sport are safer for sizing risks because returns are domestic and often free. International returns to the UK or US can cost upwards of $30.
- Delivery Speed: “Express” from overseas usually means 5-7 days. “Standard” from a local NZ warehouse (like Shine On or EziBuy) often arrives in 1-3 days.
For more insights on tech to pair with your new look, check out our guide on Sony New Zealand. If you are interested in seeing how our neighbors shop, take a look at the trends in AliExpress Australia compared to here.
And if you are looking for unique European styles that are gaining traction globally, you might find inspiration in the best Ukrainian fashion brands causing a stir this year.
