Quick Facts
- Swiss shoppers seeking hard-to-find items
- Cross-border shoppers in Switzerland
- Swiss merchants looking to expand internationally
- As of January 2025, prices include VAT and customs duties - no surprise fees at delivery
- Fruugo is a marketplace with 100+ million products from 3,000+ global retailers
- Shipping takes 5-14 business days depending on seller location
- Returns require notification within 14 days, but return shipping costs are your responsibility
- No customs surprises - final price shown upfront since 2025
- Access to 100+ million products from global retailers
- Handles currency conversion and payment security
- No-sale-no-fee model for sellers
- Return shipping costs can be expensive from Switzerland
- Shipping times vary widely (5-14 days)
- Not suitable for time-sensitive purchases
- Tracking may be delayed between logistics networks
Fruugo is a legitimate and now more transparent option for Swiss shoppers seeking unique items, but factor in potential return shipping costs and longer delivery times compared to local alternatives.
Living in Switzerland often comes with a specific trade-off: high quality of life versus limited e-commerce access compared to our EU neighbors. If you have been eyeing Fruugo for that hard to-find item, you likely have two questions: Will I get hit with surprise customs fees, and is it legitimate?
We have updated this guide for late 2025 to reflect significant changes in how Fruugo handles Swiss orders. The short answer? The platform is safer and more transparent than it was a few years ago, but you need to understand the logistics before clicking “buy.”

The 2025 Update: No More Customs Surprises
Let’s address the biggest friction point for Swiss shoppers immediately. Historically, buying from international sites meant anxiety about the invoice arriving from the post office.
Here is the good news: As of January 1, 2025, Fruugo implemented significant tax changes for the Swiss market. The price you see on the product page is now the final price. It includes VAT and customs duties. This streamlines the process significantly, meaning the courier should not ask you for extra cash upon deliverya massive improvement for cross border shopping.
What Actually is Fruugo?
Think of Fruugo not as a shop, but as a massive digital shopping mall. They don’t own the inventory; they connect you to retailers who do. As of late 2025, the platform hosts over 100 million products from more than 3,000 retailers globally.
This explains why you can find everything from obscure Scandinavian fashion brands to replacement parts for electronics in the same cart. The platform handles the translation, currency conversion (CHF), and payment security, while the individual retailer handles the box.
Shipping to Switzerland: Timelines and Reality
Because Fruugo sellers are located all over the worldfrom the UK to Chinashipping is not standardized like it is on Galaxus or Amazon. While the platform currently supports shipping to 46 countries, your experience depends on the specific seller’s location.
- Standard Delivery: Typically takes 5-14 business days.
- Shipping Costs: These are dynamic. They are calculated based on the product’s weight and the seller’s origin. You will see the final cost at checkout.
- Tracking: Most orders include tracking, but it may take a few days for the number to update if the package is moving between logistics networks (e. g., leaving a warehouse in Shenzhen before arriving in Zurich).
Expert Tip: If you are buying gifts for a specific date, order at least 3 weeks in advance. This is not a “next day delivery” service.
The Returns Policy (Read This Carefully)
This is where we urge caution. While Fruugo is legitimate, returning items can be more expensive than returning them to a local Swiss shop. The window is strict:
- Notification: You must register your intent to return the item within 14 days of receiving it.
- Shipping: Once registered, you have another 14 days to ship the goods back.
The Catch: You usually have to pay for return shipping. If you bought a heavy item from a retailer in the UK or Asia, the postage cost from Switzerland might exceed the value of the refund. Always check the “Seller Location” before buying expensive items.
Once the retailer receives the return, refunds typically take 1 to 5 business days to appear in your account.

Selling on Fruugo: Is it worth it?
For Swiss merchants looking to expand beyond borders, Fruugo is an interesting “low risk” option. Unlike other marketplaces that charge monthly subscriptions, Fruugo operates on a “no sale, no fee” model.
The 2025 fee structure is straightforward:
- Commission: 15% of the basket value (excluding VAT).
- Processing Fee: 2.35% of the transaction value.
If you are already selling on Amazon via FBA, expanding to Fruugo is a logical next step to capture traffic from markets where Amazon is less dominant. You can read more about expanding your reach with Amazon FBA Germany here.
Supported Countries
If you are in Switzerland but buying for friends abroad, Fruugo currently ships to 46 countries. This includes the major EU players (Germany, France, Italy), the UK, USA, and key Asian markets like Japan and China. It does not ship to every country in the world, so check their latest list before sending a gift to a remote location.
Customer Service & Safety
If things go wrong, communication is key. While the corporate phone number is +44 (0) 161 938 0150, we strongly advise using their interactive Help Centre for support. This creates a digital paper trail for your claim.
Is it legit? Yes. Recent reviews from December 2025 confirm active deliveries to Switzerland (often arriving in roughly 6 days from China). However, as with any marketplace, always read the specific product reviews.
If you are looking for other trusted review sources for online shops, check out our guide on how to determine if an online shop is legit.
The Verdict
Fruugo Switzerland has matured into a reliable option for cross border shopping, largely thanks to the 2025 tax integration that removes customs headaches. It is excellent for finding items unavailable in local Swiss stores, provided you are patient with shipping times and careful about return costs.
Looking for alternatives closer to home? You might enjoy exploring the top flea markets in Germany for unique finds just across the border.