Quick Facts
- Sony electronics buyers in NZ
- Airpoints Dollars holders
- Consumers seeking authorized warranty products
- Sony NZ head office relocated to Level 1, 100 Ponsonby Road, Ponsonby, Auckland
- Airpoints Store offers ~82 Sony products with free delivery using Airpoints Dollars
- Sony NZ focuses on 4 product pillars: TVs, cameras, audio, and PlayStation gaming
- Toll-free support available 7 days a week at 0800 766 969
For guaranteed authentic Sony products with valid NZ warranties, purchase through official Sony channels or the Airpoints Store, and avoid generic marketplaces selling discontinued items like VAIO laptops.
Buying high-end electronics in New Zealand often comes with a specific anxiety: are you getting a parallel import or a genuine product with a valid local warranty? When it comes to Sony, the distinction is critical. Sony maintains a robust corporate presence in Aotearoa, but their operations have shifted significantly in recent years.
Whether you are trying to track down a replacement part for a Bravia TV or looking to burn some Airpoints Dollars, you need accurate, up to-the minute data. We have cut through the outdated directories to bring you the verified reality of dealing with Sony New Zealand as we head into 2026.
The Corporate Shift: New Location, Same Giant
If you are driving to Grey Lynn looking for Sony, you are going to the wrong place. In a move that reflects the changing commercial landscape of Auckland, Sony New Zealand has consolidated its operations.
As of December 2025, the confirmed head officefor both consumer electronics and professional solutionsis located in Ponsonby. This is the central hub for Sony New Zealand Limited, a subsidiary of the Japanese giant that oversees everything from Sony Electronics to Sony Music Entertainment.
- Physical Address: Level 1, 100 Ponsonby Road, Ponsonby, Auckland 1011.
- Mailing Address: While PO Box 112273, Penrose is often listed, official correspondence is increasingly directed to the registered Ponsonby office.
Curated Product Guide: What Sony Actually Sells in NZ
This is where many Kiwi shoppers get confused. If you are looking for a new Sony VAIO laptop or a tablet, stop searching. Sony exited the global PC market years ago. In 2025, their New Zealand inventory is highly specialized and focused on four core pillars:
- Television & Home Cinema: This includes the high-end BRAVIA XR range.
- Imaging: The Alpha series mirrorless cameras and interchangeable lenses (a favorite among NZ landscape photographers).
- Audio: From the industry leading WH-1000XM5 noise canceling headphones to the ULT FIELD Bluetooth speakers.
- Gaming: PlayStation consoles and peripherals (managed under Sony Interactive Entertainment).
Pro Tip: If you see a “new” Sony laptop for sale on a generic marketplace, proceed with extreme caution. It is likely old stock or an unauthorized import. For safe online shopping, always verify the legitimacy of the store. We recently analyzed this issue in our review: Is Interconnect Shop Legit? A Comprehensive Review.
The “Hidden Gem”: The Airpoints Store Advantage
One of the most practical ways to purchase Sony gear in New Zealand is not through a traditional retailer, but through the Air New Zealand Airpoints Store. This is an official channel often overlooked by casual shoppers.
Here is why it matters to your wallet:
- Selection: There are currently around 82 Sony products listed, ranging from the massive 85″ BRAVIA 3 4K LED TV to the Alpha A7 IV camera.
- Currency: You pay with Airpoints Dollars™. Note that Qantas Points cannot be used here; they have a completely separate and competing marketplace.
- Shipping: The Airpoints Store offers complimentary (free) delivery on these products within New Zealand.
Customer Support: How to Actually Reach a Human
When technology fails, you don’t want a chatbot loop. If you have an issue with your Sony device, use these verified contact methods. Do not email the music division (Sony Music) for electronics supportthey are separate entities and cannot help you repair your TV.
- Toll-Free Phone: 0800 766 969 (0800 SONY NZ)
- Operating Hours: Monday to Sunday, 9:00 am 6:00 pm NZT.
- Support Email: [email protected]
If you are shopping for general groceries or household items, you might head to Woolworths New Zealand, but for electronics, stick to dedicated tech retailers or the official Sony channels to ensure your consumer rights are protected.
Where to Buy Officially
Beyond the Airpoints store, Sony New Zealand distributes through major trusted retailers. While it’s tempting to look overseas for cheaper dealsperhaps checking out online electronics stores in Singapore for price comparisonsremember that importing electronics yourself often voids the local New Zealand warranty.
For the best local protection, stick to authorized dealers like PB Tech, JB Hi Fi, or the official online Sony Store. These outlets guarantee that the product is tuned for NZ voltage and broadcasting standards.
