Quick Facts
Pakistani online shoppers seeking reliable e-commerce platforms amid market uncertainty
- Daraz dominates with 9.4 million users and $326 million revenue - stick to 'Daraz Mall' for authentic products
- Noon.com does NOT operate in Pakistan - any 'Noon Pakistan' sites are likely unauthorized clones
- Fab Aladdin is inactive/high risk - avoid platforms without recent verified reviews
- GoTo.pk has pivoted from marketplace to deal aggregator for price comparison only
For most Pakistani shoppers, Daraz remains the safest bet for general shopping, while Symbios.pk is reliable for tech and Al Fatah excels for groceries. Always verify a platform's current operational status before purchasing.
The digital market in Pakistan isn’t just growing; it’s evolving rapidly. But let’s be honestfinding a reliable online store here can feel like navigating a minefield. For every genuine deal on a MacBook Air, there is a ghost website or a platform that hasn’t shipped an order since 2022.
With inflation driving price sensitivity, you need platforms that deliver value, not just promises. We have audited the market as of December 2025 to bring you the reality of e-commerce in Pakistan. We are cutting through the noise to tell you who is dominating, who has pivoted, and who you should absolutely avoid.
Daraz.pk
Daraz remains the undisputed heavyweight champion of Pakistani e-commerce. As of late 2024, the platform boasted 9.4 million active users and shows no signs of slowing down. It is the default “Amazon of Pakistan,” offering everything from groceries to generator parts.
However, dominance breeds competition. While Daraz generated nearly $326 million in revenue recently, it is facing fresh heat from new entrants like Temu. Pro Tip: Stick to “Daraz Mall” items for guaranteed authenticity, especially for electronics, to ensure you aren’t buying a knock off.
Noon Pakistan
Status Update: Not Operating in Pakistan.
There is a lot of confusion here, so let’s clear it up. Despite rumors, Noon.com does not have official operations or delivery services in Pakistan as of December 2025. Their market focus remains strictly on the UAE, Saudi Arabia, and Egypt. If you see a site claiming to be “Noon Pakistan,” approach with extreme cautionit is likely an unauthorized clone. For verified electronics, you are better off checking local comparisons like regional guides for trusted electronics shops if you are looking to import.
Shopzaar Pakistan
Shopzaar continues to carve out a niche for those looking to support local. Unlike the mass market approach of the giants, Shopzaar focuses on connecting buyers with local designers and homegrown brands. It is a solid choice if you are hunting for traditional fashion, scarves, and accessories for wedding season, offering a more curated experience than the chaotic marketplaces.
Al Fatah Pakistan
Forget the old descriptions of Al Fatah as just a place for “handcrafted rugs.” In 2025, Al Fatah is a retail juggernaut. Their online store mirrors their massive physical department stores, focusing heavily on grocery, household essentials, and electronics.
While they do stock home decor, their real utility is in their supermarket capability. If you need fresh groceries or high-end kitchenware delivered without the hassle of a crowded market, this is your premium option.
Fab Aladdin
Status Update: Inactive / High Risk.
Once a contender for trendy fashion, Fab Aladdin’s digital footprint has largely vanished by December 2025. The dedicated website and apps are difficult to verify as operational. For winter wear and kids’ jackets, similar buyers have migrated to active niche stores like Alladins.pk. We recommend avoiding any platform that lacks recent verified reviews.
GoTo.pk
GoTo.pk has pivoted. It is no longer the direct marketplace it used to be. As of 2025, it functions primarily as a deal aggregator and discount platform. Instead of buying directly from them, you will use GoTo to find sales on third-party sites for electronics and fashion. Think of it as a catalog for deals rather than a store. It is a useful tool for price comparison, but don’t expect to check out on the site itself.
Symbios.pk
One of the veterans of the industry, founded way back in 2006, Symbios is still standing strong in December 2025. While many competitors have folded, Symbios has maintained its rank (top 5 in its sector) by focusing on what it does best: gadgets.
Whether it’s the latest smartwatch, fitness gear, or novelty tech items that you can’t find elsewhere, Symbios is reliable. They have also expanded into health and beauty, but tech remains their DNA.
PakStyle.pk
For the fashion conscious buyer on a budget, PakStyle remains a go-to destination. They recently wrapped up a massive “Blessed Friday Sale 2025” and continue to offer competitive pricing on winter collections.
Their strength lies in value for-money apparel—think unstitched suits, kurtis, and wristwatches under Rs 3,000. If you enjoy the hunt for bargains similar to Pakistan’s best flea markets, PakStyle offers that same thrill digitally.
Hamariweb Shop
Hamariweb is less of a store and more of a massive information hub. Their shopping portal is updated in real-time (verified active as of Dec 27, 2025) to show current market prices for mobiles and appliances in major cities like Karachi and Lahore.
Use Hamariweb to check the price of that new smartphone before you head to a physical market. It empowers you to negotiate better by knowing the actual market rate.
iShopping.pk
If you are looking for premium electronics in late 2025, iShopping.pk is a top contender. Currently running their Year End Sale 2025, they are one of the few reliable spots to find high ticket items like the iPhone 17 series or high performance gaming consoles.
They differentiate themselves with flexible payment options, including “Buy Now, Pay Later” plans, which is a game changer given the current prices of flagship tech.
24Hours.pk
24Hours.pk is operational and focuses on daily lifestyle needs. While they sell electronics, their inventory of grooming kits (like Kemei trimmers), cosmetics, and kitchen appliances is where they shine. It is a solid, no nonsense option for smaller household items with a physical office presence in Karachi for added accountability.
Telemart.pk
⚠️ Consumer Warning (December 2025)
Telemart is technically active and has a massive physical footprint across 26 cities. However, we must apply the “Practitioner Lens” here: Proceed with caution. As of late 2025, their TrustPilot score has plummeted to 1.5/5, with a surge of customer complaints regarding non delivery of paid orders and refund issues.
While they list an impressive array of products, the friction involved in getting them has increased significantly. If you must shop here, we strongly advise using Cash on Delivery (COD) and inspecting your package immediately. Do not pay in advance.
Shophive
On the opposite end of the trust spectrum is Shophive. They cater to the premium segment and are excellent for early adopters. If you need the Apple MacBook Air 2025 (M4 chip) or the latest Samsung Galaxy S25 FE, Shophive usually has stock when others don’t.
They are pricey, but you are paying for reliability and access to the latest global tech releases without waiting months for official launches.
ShopRex
ShopRex is thriving in the fashion sector. As of December 2025, they are clearing out their winter stock and prepping for the 2026 lawn season. This is the place for branded unstitched fabric. Whether it is Gul Ahmed or luxury bridal wear, ShopRex specializes in the complex world of Pakistani textiles. For a broader look at fashion marketplaces in Europe, check out our Zalando guide to see how ShopRex compares to global standards.
Yayvo.com
Status: Permanently Closed.
It is important to update your bookmarks: Yayvo is gone. The platform, backed by TCS, shut down its website in late 2022 due to financial losses and remains inactive in 2025. Any website claiming to be Yayvo today is likely not the original service you remember. It serves as a reminder of how tough this market iseven the giants can fall.
