Top 16 best Japanese Online Clothing Store 2024

Can’t travel to Japan yet but want to experience its fashion? No problem! Find the top online retailers of authentic Japanese apparel with worldwide shipping.

From current streetwear to traditional pieces, these top 16 companies bring Japanese fashion home. Join Shoponlina for the ultimate Japanese beauty guide!

UNIQLO

Uniqlo, founded in 1949, is a Japanese clothing giant known for its versatile apparel for work, exercise, and leisure. With stores across Japan, Europe, and the United States, it’s easy to access their collections both online and in person.

Uniqlo sets itself apart with simple, timeless designs that transcend trends. This focus on lasting style, along with their frequent collaborations with artists and brands like Disney, has garnered them a loyal following. Uniqlo’s commitment to quality, skin-friendly materials further enhances their appeal, allowing people to feel confident in their style choices.

WEGO Online Store

WEGO is a popular Japanese fashion chain known for its trendy Harajuku-inspired streetwear and kawaii styles. Founded in 1994, they’ve become a favorite among young fashionistas, with over 150 stores nationwide. WEGO’s exciting collaborations with brands like Kappa and Disney offer exclusive, limited-edition items that are highly sought-after.

You can now shop WEGO’s collection online in English or Japanese, though international shipping isn’t directly available. Consider using package forwarding or proxy services to get your hands on their unique styles.

GU

Uniqlo’s affordable fashion line GU offers fashionable, high-quality clothing without breaking the bank. Their focus is on simple, modern basics, but they also incorporate trendy Tokyo-inspired pieces and exciting collaborations (like Sailor Moon!). While GU doesn’t offer international shipping directly, there are ways to access their collection online.

ZOZOTOWN

ZOZOTOWN is a popular Japanese online fashion retailer with over 700 well-known brands. Like ASOS, they offer a diverse range of clothing and accessories, including luxury options from the likes of Chanel, Nike, Beams, and United Arrows. Their focus on personalized fit with ZOZO and ZOZOSUIT adds a unique touch.

You can browse their detailed product listings through both Japanese and English shopping pages. While ZOZOTOWN does offer international shipping, it’s important to note that the Japanese site only ships within Japan, while the American site serves a wider range of countries.

BAPE

Nigo founded the popular Japanese streetwear brand BAPE in 1993. BAPE has been a Japanese street fashion staple for decades, recognized for its bright camouflage patterns, graphic tees, and ape head insignia. BAPE rose to prominence through collaborations with Pharrell Williams, Hiroshi Fujiwara, Kanye West, A$AP Rocky, and Hello Kitty.

Nigo’s streetwear experience and visionary approach contributed to the company’s success. BAPE’s jackets, pants, knitwear, shoes, and accessories are well-liked by urban fashion enthusiasts. Due to the limitations of international shipping, BAPE devotees use Janbox to purchase the most recent goods.

MERCARI

Mercari is a popular online marketplace for purchasing and selling a variety of things. Because of Japanese thriftiness, the marketplace offers a plethora of secondhand clothing at startlingly low prices, appealing to fashion enthusiasts.

Mercari sells domestically and does not ship worldwide, however it does provide Japanese and English. Mercari Japan can be accessible from outside Japan via a third-party international shipping service.

RAKUTEN

Rakuten, the Japanese e-commerce powerhouse, combines Amazon and eBay. It is Japan’s most popular online shopping destination for fashion, beauty, electronics, and appliances. Rakuten has a unique combination of small resellers, brands, and manufacturers, resulting in affordable prices for high-quality products. Rakuten focuses on domestic sales, but savvy customers might use international resellers or shipping services.

SALZ KIMONO

Japanese culture lovers may enjoy traditional clothes. Salz Kimono has vintage kimonos and yukata. Original Japanese fashion, graphic t-shirts, costumes, and unique accessories are sold as souvenirs.

Salz Kimonos ship quickly internationally. You can customize your kimono if their selection doesn’t fit you. Salz Kimono’s made-to-order service is a godsend for kimono-lovers.

AMAZON JAPAN

Amazon Japan, like Rakuten, is an excellent site to shop for Japanese clothes. While the site is comparable to its Western version, it solely sells Japanese products.

Amazon is a great place to find authentic Japanese goods at reasonable prices, and you might be shocked at how many resellers ship overseas!

PEACH JOHN

Peach John is recognized as “Japan’s Victoria’s Secret.” The company’s high-quality, fashion-forward designs provide comfort as well as sex appeal.

Peach John’s popularity skyrocketed from mail order to over 49 outlets in Japan. Their lingerie, intimates, and loungewear, which ship internationally, reflect their “Healthy, Happy, Sexy” concept.

COMME DES GARÇONS

CdG, Rei Kawakubo’s visionary fashion label, was created in Japan in the 1970s. Fans and critics admire the brand’s distinct combination of avant-garde art and wearable goods. CdG, founded in Japan, captivates audiences at Paris Fashion Week and the Met Gala with its sculptural clothes and dramatic performances.

However, CdG runway looks are not always wearable. Enter the COMME des GARCONS Play collection, which is both whimsical and approachable. Their beautiful T-shirts, sweatshirts, and sneakers with the heart emblem epitomise premium style. Fashionistas outside of Japan may have difficulty finding the Play line, but resellers and distributors can help. The company’s popularity online stems from its menswear and inexpensive premium label reputation.

BEAMS

Beams, a Japanese apparel manufacturer established in 1974, has a global following. Beams’ distinct style extends to men’s and women’s clothing, footwear, home decor, and furniture. Despite being smaller than Uniqlo, Beams has a strong brand identification and offers vibrant, colorful designs for children.

The brand is well-known around the world for its high-quality workmanship and reasonable costs. Beams items can be purchased outside of Japan through proxy purchasing platforms such as Packed World.

DOKODEMO

DOKODEMO is a site in Japan for skin care and cosmetics that also has a fashion section. The five-language website is one of the best things to suggest. This website is a great place to learn about things from Japan. The website is both cheap and used all over the world.

ISSEY MIYAKE 

Issey Miyake’s first shows were in 1971 in New York and 1973 in Paris. It was fun to see how things changed from there. Combining human and technological resources, this company makes clothes. The apprenticeship programme started by Issey Miyake has led to well-known businesses.

UNITED ARROWS

United Arrows is a well-known Japanese fashion brand that produces high-end clothes for men and women. The multilingual website of United Arrows is available in English, Japanese, and Chinese for Japanese fashion buyers throughout the world.

The brand caters to fashionistas who prefer traditional over current looks. They are known for their quality craftsmanship and informal forms. United Arrows products (except one sub-brand) may not be sold in Western markets, but loyal customers can obtain them through forwarding services.

Shein Japan

Shein brings the ease of Japanese fashion shopping to your fingertips with its affordable selection. Discover a wide range of trendy styles for women, men, children, and infants.

Complement your wardrobe with their diverse collection of shoes, handbags, and jewelry. Don’t miss out on Shein Japan’s frequent discounts, making your Japanese fashion finds even more budget-friendly.

Tips on Buying Online Japanese Clothing Stores

Here are some ways to save money when buying Japanese clothes online:

• Use a proxy service: Some Japanese websites may not accept your credit card or ship to your location. A proxy service acts as an intermediary, allowing you to purchase items easily and have them shipped to you.
• Be mindful of sizing: Japanese clothing sizes often differ from Western sizes. Before ordering, carefully check the seller’s size chart and return policy. Be aware that you might need to pay for return shipping if an item doesn’t fit.
• Take advantage of sales: Look for end-of-season sales, a common occurrence in both Europe and the United States. Many stores also offer special sales throughout the year – check their websites for updates.
• Subscribe to newsletters: Store newsletters are a great source of information about new products, coupons, special deals, and discounts.
• Consider an e-commerce platform: Proxy businesses like Janbox have emerged to streamline the process of purchasing Japanese items directly. These platforms offer secure transactions, competitive shipping rates, and reduce the overall hassle.

Buying from Japan online

If you are looking to buy Manga online from Japan, or just General shopping from Amazon Japan, you can check our Japan shopping guide.